You have been given the task of producing one front cover and the contents page(s) of the first two editions of a new real-life story magazine that is being launched by Bauer and two pages for the working website for the magazine. The web pages must promote the new magazine to its target audience and enable fans to interact with the content.
Summary of brief requirements:
• Statement of Intent (approx. 500 words).
• Real-life story magazine covers and contents pages: Two or three pages for each of the first two editions (based on choice of single or double page spread).
• Magazine distribution method: Content must be suitable for retail distribution.
• Number of web pages: One homepage and one linked page.
• Cross media production target audience: A primarily 16–25 year old mass market audience that expects to be emotionally engaged. There must be a clear sense of branding across the two elements of the cross-media production. Production detail that must be included The production of the magazine covers and contents pages must include (as a minimum):
• At least four different main images using original photography across the magazine covers and contents pages.
• Editing of magazine covers and contents pages (including photos, text, graphics, typography and layout).
• Written text including elements such as the masthead, main coverline, selling lines, headlines, captions, subtitles and copy.
• Barcode, date, edition and price information on each front cover.
• A different use of mise-en-scène for each cover.
• Representation of at least two different social groups (e.g. as defined by age, gender, race and ethnicity, sexuality).
• A call to action pointing readers to the online website. The production of the web pages must include (as a minimum):
• A minimum of two original images (with at least one different original image on each of the two pages). These images must be different from those produced for the magazine.
Targets:
-Complete website by Christmas.
-Complete everything by Feb half term.
Production:
-Always check your brief carefully.
-Always cross-reference between research and production.
-A good production will resemble your research with subtle changes to appeal to your target audience.
Website:
-Always check your brief carefully.
-Always cross-reference between your research and your production.
-Think carefully about the quality and content.
-A good website will resemble your research with subtle changes to appeal to your target audience.
General:
-Magazine contains call to action to visit website.
-Company logo in barcode.
-Colour scheme similarities.
-Similar language on contents and on homepage.
-Similar layout on contents page and on homepage.
-Double page layout.
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